![]() ![]() ![]() He and his partners, guitarist Jimmy Page, bassist John Paul Jones, and the late drummer John Bonham knew that their deal with Atlantic Records was fair, but they wanted to have full control of their product. Robert Plant, the golden-tressed concept of a rock star come to life, was far more than just a lyric belting banshee-he was also a savvy businessman. While most bands and record labels would never even consider such a vague marketing strategy, Zeppelin laughed all the way to the bank with nearly 25 million copies sold to date. In fact, they released their fourth and fifth albums -Led Zeppelin IV, though known to many as”Zoso” for the runic symbols on the covers, and Houses Of The Holy-untitled and unattributed on the outside packaging. The members of Led Zeppelin have always worked to control how they release their music to the world, wanting to take away the preconceptions and biases that were being heaped upon them early in their career. Those numbers are even more impressive when you take into account that even their biggest hit, and arguably one of the greatest songs of all times, “Stairway To Heaven”, didn’t get its own single release. Some estimates place Led Zeppelin’s lifetime sales at somewhere in the neighborhood of 300 million records sold. Though the 45 doesn’t contain new material, that won’t stop the fervent collectors from snapping up the limited release as fast as they’re put on shelves, which shouldn’t surprise anyone familiar with Zeppelin’s history. While longtime fans might be amazed at Zeppelin’s choosing to go the single route after all those years of disdain for the form, nothing should surprise them about the band wanting to control the way their music is released. The release-a new single of tunes handpicked by Jimmy Page-is coming on yellow vinyl featuring “Rock And Roll” on side A and “Friends” on side B. In fact, the one-time “Biggest Band In The World” is releasing their first entry for the annual Record Store Day event. Led Zeppelin isn’t letting a little thing like breaking up almost forty years ago keep them continuing their sales dominance. ![]()
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